Youth Trends Review

Ahead of the second San Francisco edition of YMS, the world’s leading youth marketing festival, we are offering our network complimentary access to the 2018 edition of our Youth Trends Review. This report shines a spotlight on the trends impacting the lives of young people today, across the categories of Lifestyle, Digital and Content.

It features six emerging trends, including:

  • Emotive Tech - Digital innovations are bringing emotion to the forefront via touch, voice, AR and VR. How open are young consumers to forming a personal bond with their devices?

  • Future Foodies - Gen Z are fuelling the future of the food industry. What’s next after canned wine, rainbow bagels and mermaid-everything?

  • Stores of the Future - In a time of “peak choice,” traditional brick-and-mortar stores have to work harder to attract young consumers. What does this mean for the future of physical retail?

Research is currently underway for 2019’s Youth Trends Report, which will be exclusively launched at YMS19 SFO. Returning to Sam Francisco for a second year, the event will take place on October 30 at Fort Mason Center. A must-attend event for anyone looking to understand and reach the ever changing youth demographic, YMS offers the latest insights, freshest ideas and invaluable networking opportunities ready to drive your Gen Z marketing strategy forward.