CEO, National Research Group
Jon Penn is CEO of National Research Group (NRG) -- a leading global insights and strategy firm with 40 years of media, entertainment and technology expertise.
Known for pioneering the Hollywood research industry, NRG is an essential resource for creators, marketers and innovators to connect their content, products and brands with consumers everywhere on every screen.
For two decades, Jon has expanded the strategic value of media, entertainment and technology research by applying insights from both political and corporate polling. Before leading NRG, Jon was the Founder and CEO of the Media and Entertainment practice at
Penn Schoen Berland, which he built to become one of the most successful and influential global entertainment consultancies. Jon previously served as Director of Internet Strategy for Hillary Clinton’s Senate campaign win in 2000.
Jon is an Advertising Research Foundation award winner as well as a contributor and pollster to The Hollywood Reporter. Jon is a graduate of the University of Pennsylvania.