YMS returns to San Francisco for a second year running. A must-attend event for anyone looking to understand and reach the ever changing youth demographic. YMS offers the latest insights, freshest ideas and invaluable networking opportunities ready to drive your Gen Z marketing strategy forward.

 

 

our programme

The YMS agenda is the perfect balance of two key concepts; youth trends and youth marketing strategies. Keynotes and panels focus on understanding young people today, as well as providing direct takeaways on how brands, agencies, and marketers should act now, to ensure engagement with powerful consumers of tomorrow.

 

YOUTH TRENDS 2019: LIVE Q&A

Your chance to quiz our youth panel on the lifestyle, digital, and tech trends impacting their lives today.

FOOD INNOVATION FOR THE DIGITAL AGE

From veganism to app pre-ordering, how are food brands adapting to Gen Z’s taste for innovative new dining experiences? With Shake Shack, Impossible Foods, BABE Wine, and more!

The teens of instagram

What are the passions and pains of Gen Z, and how do our panel of influencers use their online voice to drive their peers? Hosted by Instagram.

THE FUTURE OF RETAIL

Returns? Resales? Rental? Hear the latest trends from our panel of retail and e-Commerce marketing experts from the big brands shaking up the industry. With Hollister, thredUP, and more!


 
 

our speakers

Hear from over 50 inspirational speakers from the biggest brands in the industry to those just emerging and shaking things up.

 

JOY OFODU

Instagram

WILL CADY

Reddit

KEN MUENCH

YUM! Brands

JACEE SCOULAR

Hollister