Head of Insights, Archrival
Ben Harms is Head of Insights at Archrival, a creative agency with an expertise in youth culture. For the past decade, Ben has helped brands win over consumers with actionable insights at the forefront.
Currently he helps Archrival blow minds for clients such as adidas, Red Bull, Lindsey Vonn Foundation, Fender Guitars, Hollister and GoPro. With an expertise in connecting strong creative to a deep understanding of consumer culture, he leads brands, teams and thought leaders into the adventurous waters of the creative process, where tactical ideas and building buzz have been his forte.
Turns out that Ben is also known as one of the world’s greatest parallel parkers among average drivers. And he’s very proud of this.