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Panel: Making Experiential Matter - Brand Experiences For Gen Z

Despite Gen Z’s reputation as digitally dependent, they are fueling the growth of gigs and concerts, - with live music outpacing the growth of digital and recorded music - and craving memories over material goods that spark conversation and a deeper connection.

Sofar Sounds’ Global Commercial Director Tom Lovett will be joined by a panel of experts to share how brands are leaning into curated experiences that offer their users the opportunity to become a part of the brand conversation, offering meaningful ways to engage and as a result, inspiring a community that grows with your brand.

Tom Lovett  Sofar Sounds

Tom Lovett
Sofar Sounds