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The Squad App Story: How Gen Z Is Redefining Friendship

Navigating an increasingly digitized world is no new feat for Gen Z, but establishing - and maintaining - genuine human connections is more important to them now than ever. Tech innovation is adapting to the demand for new ways to connect and share experiences with one another, an example of which can be seen with Squad - an up-and-coming screensharing app that allows users to switch seamlessly between their cameras and screens during group video call conversations.

CEO Esther Crawford will present the story of the app’s creation, why it’s popular with Gen Z, and the technology powering it’s success, as well as what this tells about how teens are communicating today.

Esther Crawford  Squad

Esther Crawford