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Marketing To College Students

As a digital company dedicated to meeting the needs of college students, Chegg know a lot about how Gen Z behave online. However, they wanted to better understand how and why students shop online vs in-store. In this session, Executive Vice President and digital-media veteran Mitch Spolan will share the results of Chegg’s latest research study, revealing actionable strategies to deliver what students want from retailers at checkout.

Mitch Spolan  Chegg

Mitch Spolan

Earlier Event: October 30
Voxburner's Youth Trends 2019: Live Q&A
Later Event: October 30
Beyond The Baseline: No More Boundaries