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Marketing Strategies For The Digital Native From WarnerMedia's Crunchyroll

The size and influence of Gen Z and digital natives is rapidly expanding and Crunchyroll, the world's most popular anime brand from WarnerMedia Entertainment, is constantly working to better serve this community. This presentation will examine how the defining characteristics and behaviors of these groups translate into attitudes toward consumption, brands, and advertising. Learn marketing strategies and specific tactics to better reach and connect with these audiences to drive action through a deep dive into a Crunchyroll marketing case study.

Liz Moothart  Crunchyroll

Liz Moothart