Millennials have an average attention span of 12 seconds. For Gen Z, you have 8 seconds to capture them. Millennials crave meaningful, live experiences. So does Gen Z, but they’re also content with digital and social media interaction. Live events can be a platform to bring both together: memorable in-person entertainment coupled with mobile and social media-driven activations.
Sparks President & COO Danita Johnson will share insights on the power of live events and how to make them digital, as well as the importance of marketing your product and having a brand presence at live events. Johnson will share how the Sparks have engaged 11,000 fans per game at Staples Center and have led the WNBA in attendance through entertainment, arena activations, social influencers, and creating a fun atmosphere attractive to the next generation of buyers.