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Fortnite And Rising Platforms Redefining Youth Culture

In an era defined by immersive experiences, every brand should think like an entertainment company to win and keep consumer attention. Emergent platforms such as Fortnite and TikTok are catalyzing authentic connection in digital spaces, allowing users to express “who I am now” and connect on a level that is more uncurated and unfiltered. This data-driven session presents breakthrough insights into how Fortnite and other rising platforms are redefining “social” for Gen-Z, providing a cultural framework for marketers to resonate more deeply with tomorrow’s consumers.

Jon Penn  National Research Group

Jon Penn
National Research Group

Earlier Event: October 30
Voxburner's Youth Trends 2019: Live Q&A
Later Event: October 30
Beyond The Baseline: No More Boundaries