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True to Self(ie): Understanding Gen Z, the first mobile-first generation

As “digital natives,” Gen Z approaches technology and culture differently than the generations that came before. Growing up in the smartphone age, Gen Z has spent their entire lives online — picking up new behaviors, ways of communicating, media interests, and more. Join Snapchat's Global Head of Consumer Insights, Amy Moussavi, to take a closer look into the influence Gen Z holds, the 'slanguage' they use with friends, the apps and brands they love, how they respond to media, and more.

  Amy Moussavi  Snapchat

Amy Moussavi
Snapchat

 
Earlier Event: June 12
Chair's YMS Introduction
Later Event: June 12
Moustaches and Millennials