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The State of Youth Culture

Generations change. Tastes change. Innovation drives new ways of thinking. The young consumer of today did not develop their habits, preferences and opinions in the same world you did. Trying to stay on top of it all can be overwhelming if brands are focused on “what’s cool” rather than “why something becomes that way.”

Ben will outline the value systems, behaviors and driving factors that brands can rely on to build brand positioning, future product design and effective marketing. He will uncover:

+ The DNA of Gen Z
+ Their world view and its impact on brands
+ Consumer themes and key drivers of purchase decisions
+ The role and view of digital in their lifestyles + the relationship dynamics that alter brand comms
+ How brand loyalty has evolved + five things brands must do now

Ben Harms  Archrival

Ben Harms