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Back-to-College with Gen Z

Shopping, spending and the college experience

As the second biggest consumer spending season, back-to- college is a momentous shopping occasion for Gen Z students. In addition to spending on items they need for school like electronics, school supplies, and dorm and apartment furnishings, students are spending more on discretionary items like clothing and accessories, shoes and personal care items. And, when they’re not spending their own money, Gen Z is playing a bigger role in influencing what their parents and friends are buying.
In this session, as we gear up for the back-to- college rush, Chegg will share its latest research about how Gen Z gets ready for college including:

  • When they start planning and purchasing for BTC
  • What they expect to buy including their dorm room essentials and what they thought they needed, but didn’t
  • What and who influences their buying decisions

You will also learn firsthand, from our student panel, how Gen Z is shaping the college experience.

We’ll discuss how things like media, politics and stress are shaping what they do and what they learn at college and how this could ultimately impact their interests and behaviors in the “real world.”

Research presented by Danielle Malloy
Panel moderated by Mitch Spolan

Danielle Malloy  Chegg

Danielle Malloy

Mitch Spolan  Chegg

Mitch Spolan

Earlier Event: June 12
The Future of Retail
Later Event: June 12
Keep it IRL