YMS returns to San Francisco for a second year running. A must-attend event for anyone looking to understand and reach the ever changing youth demographic. YMS offers the latest insights, freshest ideas and invaluable networking opportunities ready to drive your Gen Z marketing strategy forward.
The YMS agenda is the perfect balance of two key concepts; youth trends and youth marketing strategies. Keynotes and panels focus on understanding young people today, as well as providing direct take-aways on how brands, agencies and marketers should act now, to ensure engagement with powerful consumers of tomorrow.
YOUTH TRENDS 2019: LIVE Q&A
Your chance to quiz our youth panel on the lifestyle, digital, and tech trends impacting their lives today.
FOOD INNOVATION FOR THE DIGITAL AGE
From veganism to app pre-ordering, how are food brands adapting to Gen Z’s taste for innovative new dining experiences?
GET READY FOR GEN ALPHA
What’s coming next and how can brands prepare for any even savvier generation of consumers.
THE FUTURE OF RETAIL
Returns? Resales? Rental? Hear the latest trends from our panel of retail and e-Commerce experts from the big brands shaking up the industry.
More sessions to be announced very soon….